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Basement Booze, Family, and the Mirror Moment with Luke Iorio – Act 2

I am back today with Luke Iorio and we kick off Act 2 by diving headfirst into the deep end of personal growth and manhood. Luke, a seasoned veteran in the world of personal development, dishes out some serious wisdom on vulnerability, transformation, and the art of men's work. Together, we uncover the magic of genuine connections and the transformative power of what Luke calls "soul ships" - those relationships that don't let us off the hook easily. As we wrap up, Luke leaves us with a gem: the journey to true freedom and authenticity is paved with friendships that challenge and uplift us.


Luke is a dad, a husband, an entrepreneur, sought-after coach, and adventurer – of this great land and of the human spirit (especially his own). His journey has included working for his own father, starting and running his own small consulting practice, and then going on to join, build, and lead as CEO one of the largest and most prestigious coach training organizations in the world, iPEC.

Since iPEC, Luke’s personal work – when he’s not with his family or with a private client – led him beyond the modern practice, science and research that drove his work in coaching, to exploring various wisdom, spiritual, and indigenous traditions as he sought to re-connect to his passion, a deeper purpose and calling, and grow himself to be of more service.

Chronicled on the podcast series On This Walk with Luke Iorio, this path after several years led Luke to his current business partner and the organization, Man on Fire Rising. Man on Fire is a men’s personal growth organization focused on helping men rise with passion, power, and purpose. We know that the last breath every man wants is the breath of Freedom – which will be filled with fulfillment, joy, and the knowing that you loved, lived, and gave fully to this life.